JO MALONE LONDON LAUNCHES MIMOSA & CARDAMOM, AVAILABLE FROM SEPTEMBER
Carla Valois Lobo
Jo Malone London presented on Tuesday 19th May its latest fragrance, Mimosa & Cardamom. The scent, formulated by Marie Salamagne, is really fresh, yet exquisitely delicate; its top notes mix honey and mimosa and its heart notes are freshly crushed cardamom, whereas its base notes are a creamy blend of sandalwood, damask rose and Tonka beans. The Mimosa & Cardamom cologne, which is going to be available in 30ml (£42) and 100ml (£85), is out in September.
During the press launch, which was hosted in the dazzling Jo Malone London’s townhouse in Marylebone, we were told that the Mimosa & Cardamom scent alluded to the British travels overseas during the Victorian era. The fragrance’s campaign, starred by Brazilian model Kamila Hansen, clearly reinforces the oriental inspiration behind it, as well as its bohemian reference.
Alongside the 30ml and 100ml Mimosa & Cardamom colognes, the brand is also launching a 250ml Body & Hand Wash, a 175ml Body Crème, and a 200g Home Candle. As mentioned previously, the Mimosa & Cardamom collection is going to be available from September in Jo Malone London’s stores and stockists worldwide.