INSIDE THE TREATMENT: “WASH, BLOW, AND GO” AT THE BLO BLOW DRY BAR
Carla Valois Lobo
LOOKING FOR A FLAWLESS, YET AFFORDABLE BLOW-DRY? MORNING BEAUTY’S EDITOR TESTED A TREATMENT AT BLO BLOW DRY BAR, AND SHARES HER THOUGHTS.
Last week I visited Gwyneth Paltrow’s Blo Blow Dry Bar in Covent Garden. The franchise, originally from the US, was launched in London in November last year in 34 The Market, The Piazza. Blo Blow Dry Bar, whose policy is “No cuts, no colour. Just wash, blow and go”, delivers customers a quick makeover with its seven signature styles: “Red Carpet”, “Executive Sweet”, “Holly Would”, “Pillow Talk”, “Hunt Club”, “High Society”, and “Go Fish”. I had the curly and voluminous “Holly Would”.
Although I’ve chosen the “Holly Would”, I was initially very undecided as the “Red Carpet” and the “Pillow Talk” also looked great in the illustrations of the pink-covered Hair Menu. As my hair is really straight I wanted something bolder, different than what I usually do at home, and the “Holly Would” just seemed right. Ana, the lovely Portuguese stylist that assisted me, washed my scalp and hair in the white basins, and right after started blow drying it.
I get really relaxed when I received massage in my hair or even when people just manipulate it, so usually it’s very hard for me to pay attention in every step of a hair treatment. And that’s what happened at Blo Blow Dry Bar: when I realised Ana was already creating flawless waves in my hair. As a result, less than one hour later, I was feeling like a brunette version of Farrah Fawcett in her “Charlie’s Angels” days. It was a fast blow dry and styling, but in any moment I’ve felt it was rushed; she used products from a brand called Unite, which I didn’t know previously, but that apparently is well-known in the US.
Blo Blow Dry Bar opens seven days a week from 7am until 9pm and it offers a walk-in policy, although it’s also possible to book a treatment by phone (020 7836 5115) or online. Prices start from £28.